Gunning for Gore

Al Gore's just launched a $300 million ad campaign to boost awareness about climate change. Could it be the first step towards a political comeback? I've posted some thoughts over at Plenty's Political Climate blog:

Still, while a return to Washington would certainly be tempting, Gore had barely announced his new ad campaign before the backlash began. First came the cranks: Consider Weather Channel founder John Coleman, who called for climate skeptics to sue Gore and “finally put some light on the fraud of global warming." Then, less predictably, came the greens: It’s all well and good blowing $300 million on advertising, said some, but wouldn’t the money have been better spent bolstering the grassroots movement? ...

All this, though, is just a fraction of what would await Gore if he chose to dive back into the political mainstream. Earnest evangelism is fine if you’re sitting on the sidelines, but once in power Gore would quickly find himself faced with Republicans determined to smear his reputation and undermine his arguments - and with Democrats eager to appropriate his climate credentials, but less keen to back politically risky environmental reforms.

More here.

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